Circular Fashion

The Fashion Industry is one of the top five most polluting industries to the planet, grossing a valuation of nearly $2.4 trillion, yet dealing with the disparity of a $500 billion value loss due to clothing underutilization.

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The traditional, linear, business model “take-make-dispose” is driving financial, ecological and social growth inverse of increasing industry consumption.

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Case studies, journalists, businesses, and organizations have provided evidence for a transformation in institutional structure, giving birth to the inventive, collective thinking behind Circular Fashion. A closed-loop system designed to reduce, reuse, and recycle materials within fashion supply chains, Circular Fashion is offering sustainability for the entire triple bottom line.

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That’s why at Dhana we are bringing the Dhana Circular Fashion Collection as part of our pledge towards a Circular Fashion System by 2020. Our Circular garments are not just our contemporary take on sustainability and outerwear, it is our flagship towards the Global Fashion Agenda commitment. Alongside we are standing with 12.5% of the fashion industry committed to successfully integrating circular fashion by the New Year.