The Customer's Role

FASHION THAT PUTS YOUR FIRST

A first time jacket that contains a collection of your most previous memories while built for durability and longevity to last to create new ones while preventing textile and water waste.

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What You Do

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What We Do

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What We’re All Doing

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We Have Even Does Some Collaborations

Climate Ride x Dhana Circular Fashion Collection

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Limited Edition, One-Time, Circular Memory Jacket made entirely of Climate Ride bike jerseys was auctioned off at Climate Ride Green Fondo Event. All proceeds went towards Climate Ride, the non-profit combining environmental advocacy, action and cycling in the outdoors.

Your Memory Jacket could be your next go to game day jacket, the possibilities for what you choose are all up to you!