What if we could wear our memories as a testament to reducing the negative detrimental impacts of the fashion industry? Take what is sentimental, give it a new life and merge design and innovation to invite a new way of sourcing and disposing of our clothes? At Dhana we took to our business model to address the social and environmental issues taxing the fashion industry, transiting from limited to circular in conceptualizing the Dhana Circular Fashion Collection.


Proud pioneers of a sustainable future, we are diverting waste from the landfill, giving clothes a second life and inviting the customer to make their contribution to the world.

Blend Old Memories with New